Tuesday, July 23, 2019
The Digital Revolution Research Paper Example | Topics and Well Written Essays - 750 words
The Digital Revolution - Research Paper Example Company websites may employ domestic or global strategies in their e-commerce transactions (Bajaj, Debjani & Kamlesh, 2005). Websites with a domestic e-commerce strategy main seek to serve businesses and customers within the geographical boundaries of a country. In contrast, Bajaj, Debjani & Kamlesh observe that websites with a global focus aim towards promoting transactions between customers and businesses across global and international markets. Firms implementing global e-commerce need to address financial issues, legal issues and market access challenges such as cultural differences and language barriers. There are three main classifications for websites, namely transaction, promotion and content sites (Bajaj, Debjani & Kamlesh, 2005). Transaction sites are websites designed to enhance virtual or online transactions. This is mostly applicable for online business ventures that do not have the traditional brick and mortar model or any other physical presence. This site is more appr opriate for businesses dealing with specialized product categories. Promotional sites are those designed specifically for information and communication purposes with the aim of supplementing marketing activities and strengthening relationships. It is appropriate for companies seeking to develop the global presence and develop new channels of communication. Lastly, content websites are designed to provide customers and prospects with accurate and reliable content to aid in their buying process.