Saturday, August 3, 2019

Impact of Advertising on American Society Essay -- BTEC Business Marke

Impact of Advertising on American Society American society has changed drastically over the past years and some people say advertisements reflect the society that we live in now. Advertising in our society encourages unhealthy habits, focuses in on our weaknesses and leads us to believe that we are materialistic. Advertisements can also change our vision of reality and makes us believe the impossible. Advertisements use sexual and racial stereotypes to help sell their products. People in our society encourage the commercials that demonstrate these things, like focus in on our weaknesses. A recent commercial I just saw advertising for Pizza Hut uses sex and famous people to promote their product. The ad was introducing their new Four for All pizza. Jessica Simpson, a young popular singer, was eating this new pizza (four separate squares, with four different toppings but considered one pizza) and Kermit the Frog was in the same room with all the Muppets. Jessica Simpson said to Kermit, "Kermmy, there is some for you, your favorite." Kermit then blushed and floating hearts appeared above his head. The next scene was Jessica Simpson sits on the couch next to Kermit, and Miss Piggy walked over to Jessica and pushed her off the couch because she was jealous. Then the slogan came on the screen, "Everyone Gets What They Want." Then, their famous slogan, "Gather ‘Round the Good Stuff." This commercial in a way does reflect our society. The producers put famous people or characters in this commercial, Jessica Simpson and the Muppets, to get more publicity so more people will actually watch it and pay attention to it. Or maybe the producers thought that people would think since Jessica Simpson or Kermit the Frog eat this new pizz... ...d it was very inappropriate for television. The whole point is, that commercial will stick in the head and this will give more publicity for Budweiser, even if it was unacceptable to a lot of people. I never actually saw it, but I read an article about it in the newspaper. So I prove my point, that it will stick in people’s heads since it was so controversial. It did for me at least! People will always remember commercials that were offending and debatable. Producers are only trying to please our society. So overall, I definitely believe advertising is based on our society. We live in a world where everything has to be easier and more convenient for us, that we need to get everything we can, and we strive to be perfect. Advertising does focus in on our weaknesses and does lead us to unhealthy habits. So we are the one’s that make advertisements the way are today.

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